Primed to Pitch is a 6-hour done-in-a-day coaching accelerator for influencers in the vegan or plant-based niche who are ready to get clear on their influencer brand, craft pitches that lead to 4-figure partnerships, and manage their influencer campaigns.
Many unpaid influencers and content creators make the mistake of thinking that if they just put their energy into growing their following and posting every day, they’ll automatically get paid partnerships…and maybe that’s what you’ve been thinking too.
But you and I both know suggested follower growth strategies such as posting three times a day are exhausting, unsustainable, and they don’t always lead to paid partnerships.
This is why many content creators burn out, resent social media, and end up never satisfied with surpassing follower count milestones.
Despite all their best efforts, they aren’t getting on the radar of brands with budgets and aren’t getting paid.
Brands are not really focusing on follower count because anyone can grow their following. What proof of influence do you have? How is your engagement? Having a smaller following can be seen as a benefit to brands while many influencers think brands see it as a negative.
Posting consistently won’t matter if you’re posting things that don’t lead to paid partnerships or to your own products or services. You need systems in place to get your audience off of social media and onto your email list, signing up for your offers, or getting on the radar of brands.
Sometimes influencers think that just because they post often or go viral that brands will find them and reach out for partnerships. This can and does happen, but are they the right brands? Pitching to the right brands gets you on their radar without hoping one day they find you.
Influencers want to be paid by brands, but the quality of content has to be there before brands will want to pay 4-figures or more for it. Posting low-quality content daily doesn’t mean brands can use it nor will they see the value.
Check out this testimonial from my client Rasheeta Joy. Rasheeta was invited to BlogHer Health and is now a part of SheMedia Publishing Network. She’s worked with brands such as Reebok, Splendid Spoon, The Honey Pot, My Happy Flo, and Athletic Greens.
The same strategies applied to land these partnerships are what you’ll learn during the Primed to Pitch VIP Day.
I’ll share a secret:
I used to dread pitching on behalf of my influencer clients. I cringe thinking about the pitches I sent based on templates that didn’t include important details brands want to know.
During your Primed to Pitch VIP day, we’ll go over my R.A.V.E. Framework that has helped me secure multiple 4-figure partnerships with brands such as Just Egg, The Honey Pot, Raw Sugar, My Happy Flo, and Athletic Greens.
master your pitching & negotiating skills with a
Primed to Pitch is a 6-hour done-in-a-day coaching accelerator for micro influencers in the vegan and plant-based niche who are ready to confidently pitch and negotiate using a proven framework that leads to lucrative 4-figure brand partnerships.
Phase One (2 hours)
We’ll go over all of your social media platforms and develop a plan of action to help you niche down and set you apart from every other vegan content creator.
We’ll get clear on your target audience, your influencer brand, and come up with a plan that fits your lifestyle. You can be consistent without having to post multiple times a day. Creating content with substance is the ultimate goal.
You will know how to attract aligned brands with budgets and focus on the analytics that matters most.
Phase Two (2 Hours)
I’ll teach you my proven R.A.V.E Framework (Research, Alignment, Value, Evaluate) so you know exactly how to structure pitches that will set you apart, get a response, and secure paid partnerships. I’ll show you what I do before pitching for my influencer clients.
You’ll learn to position yourself in the best light using your analytics and lead with the data showcasing your influence.
We’ll also go over proven negotiation strategies to turn free campaigns into paid brand deals and lead to getting the rates you deserve.
You’ll be able to do all of this confidently, and you’ll never second guess your rates again.
Phase Three (2 Hours)
Once you negotiate the rates you deserve and the brand agrees, it’s time to manage the campaign.
In this phase, we’ll go over what should be and shouldn’t be in your contracts, how to negotiate them, and how to increase your rates based on additional terms.
You’ll learn best practices for invoicing and how to ensure you get paid on time.
In addition, you’ll know exactly how to ensure a smooth campaign and how to follow up for repeat partnerships.
Phase Four (4 Days)
Within four days after your VIP Day, you’ll get access to assets to help you get started right away pitching to brands and creating converting content.
You’ll be given your social media strategy, Canva templates, unlimited access to your private portal with the recording of the VIP Day, video tutorials, and more.
You’ll also get 14 days 1:1 Voxer access starting from the day you receive your deliverables. I want you to feel fully supported after our time together.
Unlimited access to a private portal where you can access the zoom session from the VIP Day, video tutorials, and other documents to support you along the way.
A custom content strategy tailored just for you, so you no longer have to guess what to post. No more wondering what to put in your captions, what hashtags to use, and what content to create….it’s done for you.
Access to customizable Canva templates for Instagram, your media kit, and wrap-up reports. These templates are easy to use and easy to update.
Tracker templates to help you manage your campaigns and keep you on track with pitching and following up with brands. You’ll also be able to track your quarterly goals and stay on top of unpaid invoices.
“She taught me how to negotiate, made sure I was paid accordingly and reviewed my contract.
Shauna’s a tech master, Instagram guru, and social media beast. Now, let me mention I had to step out of my comfort zone to see results but when I did, my engagement increased, I GOT PAID, and I felt confident about my business and content.”
Brand Deals: THe Honey Pot, My Happy Flo, REebok, SPlendid Spoon, and more
Monique doubled her podcast downloads in three months after implementing social media strategy. She’s secured multiple 4-figure partnerships since being on the VOI Agency roster. Monique won the 2022 Veggie Award for VegNews for “Favorite Vegan Podcast”.
Brand Deals: Raw Sugar, Maxine’s Heavenly, Youtube Originals, Forager, and more
“My following and engagement have grown exponentially. With Shauna’s tips along with me being consistent with my niche, my followers increased by over 80%, and my accounts reached increased by over 1200% in three months!” Tamika’s highest viewed reel is over 119k and counting.
Prior to getting tips from Shauna, I was struggling with some minor details that made a big impact on my following. My content was good, but she made some awesome suggestions that helped increase my following and engagement. “
Instagram Coaching Client
Who Primed to Pitch is For
The bonus name
Since 2018, I’ve been a content creator in the plant-based niche. I understand this passionate community well.
I’m the CEO of VOI Agency (Vegans of Influence) and have helped the influencers I manage secure multiple 4-figure partnerships with major brands such as The Honey Pot, Just Egg, Raw Sugar, and Athletic Greens.
I’ve also helped coordinate a segment featuring multiple vegan brands on the Wendy Williams Show.
My experience as a brand manager for vegan and plant-based influencers has given me unique insight into the brand perspective.
I understand what matters most to them and have been able to implement strategies to get them a return on investment on campaigns.
As a busy mom of two and a wife, I understand how frustrating it is to feel like you’re wasting time posting content daily and still not making money.
Your time is precious, and it can feel like social media is a full-time job with no pay if you don’t have a strategy to monetize.
I’m here to help you create a content strategy that will lead to paid partnerships and sales for your online offers.
We all want compensation for the time we devote to creating content on social media, right?
If you’re ready to focus on working with brands that value your time and creativity and have a strategy designed to help you get paid, Primed to Pitch may be the perfect fit for you!
Click the button below to book a compatibility call.
Since 2018, I’ve been a content creator in the plant-based niche. I understand this passionate community well.
I’m the CEO of VOI Agency (Vegans of Influence) and have helped the influencers I manage secure multiple 4-figure partnerships with major brands such as The Honey Pot, Just Egg, Raw Sugar, Athletic Greens.
I’ve also helped coordinate an influencer segment featuring multiple vegan brands on the Wendy Williams Show.
My experience as an brand manager for vegan and plant-based influencers, has given me unique insight into the brand perspective. I understand what matters most to them and have been able to implement strategies to get them a return on investment on campaigns.
As a busy mom of two and a wife, I understand how frustrating it is to feel like you’re time is being wasted posting content daily, or more, and still not make money. Your time is precious and it can feel like social media is a full time job with no pay if you don’t have a strategy to monetize.
I’m here to help you create a content strategy that will lead to paid partnerships and sales for your online offers. We all want to be compensated for all this time we’re spending on social media right?
If you’re ready to focus on working with brands that value your time and creativity and have a strategy designed to help you get paid, Primed to Pitch may be the perfect fit for you! Click the button below to book a compatibility call.
This is where you remind them that they need to take action in order to create a life-changing transformation.
List all the desired outcomes that will be the results of taking this action, itemize each outcome.
I’ve made large investments in the past in programs that promised the world and didn’t deliver. I wasted my money and time. I NEVER want you to feel like that.
You might be on the fence thinking “what if this doesn’t work for me?”
Here’s my promise to you. Suppose you follow my proven framework, apply and implement the strategies, stay committed to the process, and don’t get a full return on your investment in 4 brand partnerships or less, I’ll do a complimentary 60 min strategy session PLUS an additional 60 days of 1:1 Voxer support.
You don’t have to be 100% vegan or plant-based. If you’re not, we can discuss your situation during the compatibility call. You might be in a vertical/niche that I could still help you with.
You can be in the vegan and plant niches health & wellness, vegan / plant-based fitness or coaching, ethical fashion, clean/cruelty-free beauty, sustainable living, vegan lifestyle, etc. I’ve worked with influencers that fall under all these categories.
You’ll first sign up for a 20 min compatibility call. I want to make sure you’re 100% confident that this is for you.
You’ll be sent an invoice and contract if you decide to proceed.
Once the signed contract and paid invoice is received, you’ll be sent a welcome package and pre-work that needs to be completed 72 hours before your VIP Day. Video instructions will be included!
The VIP day is 6 hours done on Saturdays from 9:30 am to 3:30 pm CST. It will be divided into three phases.
Lunch is on me! It will be delivered to you.
After the VIP day, I’ll begin working on the deliverables and you’ll receive access to everything within 5 days after the VIP Day. You will have unlimited access to your private portal which will include the video session from the VIP Day.
Your 1:1 14-day Voxer access will begin after you receive your deliverables.
The VIP Day is an investment of $2,000. A 2 -month payment plan is available. The invoice must be paid in full before you book your VIP Day. There are only four spots available each month.
You will have unlimited access to everything! You can reuse the deliverables and refer back to them as often as you’d like! Your private portal will be on a platform called Membervault, and you’ll be able to access all your materials in one place.
No, however, Primed to Pitch is best suited for nano and micro-influencers that post high-quality content. You can get a paid brand deal with any follower size but, Primed to Pitch is designed to help influencers get 4-figure partnerships. It’s harder to do that with a smaller following, but not impossible if you know how to create exceptional content.
No. We’ll go over which platforms will be the best fit for you. I recommend getting well versed on one platform before you add on others. The benefit of being on more than one is that you can bundle up packages for higher rates. It also helps increase your visibility.
I experienced the same thing and what we won’t be doing is using templates.
Primed to Pitch is more than just teaching you how to pitch. You’ll be getting a strategy for your content as well.
I’ll be teaching you the anatomy of a well-crafted pitch, including the pitches that led to my clients landing 4-figure brand deals and repeat partnerships.
Part of the Primed to Pitch VIP day (Phase 1) will teach you how to set yourself apart from other influencers and content creators. We’ll be approaching pitching the same way.
Brand contacts are swamped with plenty of the same templated pitches. Yours will be different.
Although templates can help you save time, I encourage you to use my R.A.V.E. Framework to get the best results.
It depends. If you’re expecting overnight success, this program isn’t for you.
We’ll be doing a content audit and you may need to improve the quality *before* you start pitching to brands. That might take some time.
If your content is already up to par, you could land paid partnerships within the first month. Pitching is something you have to be committed to doing.
Campaigns don’t happen overnight either.
You have to be willing to pitch and post quality content consistently if you want to see results.
No. Primed to Pitch is best suited for influencers who already know the basics of how to create content. Our primary focus will be on a strategy for your reels and other content, not the technical side of creating it. If you’re struggling with the technical side of content creation, I highly recommend investing time in watching tutorials so you can hit the ground running after your VIP Day.
You will get everything within 5 days after your VIP Day. Your 14-day access to 1:1 Voxer support starts the day you get your deliverables.
I can’t guarantee that you’ll immediately get a 4-figure brand deal. No one can.
Your rates depend on the brand’s budget, your follower count, quality of your content, terms of the contract, your analytics, and the deliverables.
I can promise you that you’ll learn how to get the highest rate for any campaign you’re a part of based on your analytics.
Suppose you follow my proven framework, implement, stay committed to the process, and still don’t get any brand partnerships within six months, I’ll do a complimentary 60 min strategy session and you’ll have an additional 60 days of 1:1 Voxer support.
No. Before signing up for a VIP Day, please email me at firstname.lastname@example.org if you have questions. Book a compatibility call if you’re ready to sign up but still have more questions before proceeding. I want you to be 100% certain that this is the best program for you!
I understand completely. Making an investment in your business is an important one, and you make sure you are making the right decision. Click on the button below and email me with any questions or concerns you might have. I personally read each email and will respond as soon as possible. You can also send me an email at email@example.com.